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Seventh Son: Their Sign of the Times?

Posted by cmh gourmand on March 26, 2017

Commuters on Fourth Street often miss out on much of the scenery along the way as they dodge traffic on their way home or while looking for some place to park in the area. The billboard above appeared in November of 2016 and at that time many of us were trying not to pay attention to political advertising so we gazed right through the sign without reading it. You may have done the same yourself but look closer…….

That is no politician vying for your vote, is Jim, the dad of Seventh Son’s brewer Colin Vent and he does have an important message to share with Columbus Commuters, you just missed Seventh Son. This savvy, stealthy sign was created by Seventh Son with a bit of humor in mind. Their ad replaced a similar looking ad for a local judge. They got the distinguished looking Jim Vent on board and he even dressed up for the photo.

As a visitor to Seventh Son almost every Saturday on the Columbus Brew Adventures Downtown Tour I did not notice the sign until late December. I checked with the “other Colin”, Collin Castore who is one of the owners of Seventh Son and he had this to share. “We have the billboard for twelve months and are planning on changing it quarterly. Next one will probably be a little more artsy and reserved (don’t want to try and crack a joke all the time). Jim might come back for an encore at the end of the run though. Yes we are considering an assistant manager cat billboard of course.”

Meet me, the cat and see the billboard most Saturdays on the Downtown Tour with Columbus Brew Adventures.

(Authors Note: A new Seventh Son sign went up the day after this post – so now this is historical data).

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