Reflections on Taco Trucks Columbus Ten Years Later
Posted by CMH Gourmand on March 4, 2019
One half score years ago, in the cold depths of winter and at a kitchen table in Victorian Village the Taco Truck Columbus website was launched / conceived. As one of the three creators of this large body of work, the passage of time feels more like four score and seven years ago. The world, Columbus and my world view in particular are very different now than in that place long ago but not far away.
By my recollection, the seed for this project began in January of 2009. Bethia Woolf and I were talking about an assignment she had for a class at Ohio State. She was thinking about writing a paper about authentic, non Mexican Latino restaurants in Columbus (there are quite a few). This sparked a memory of a taco truck I have driven by on Morse Road many times over the preceding month. I was surprised that it was open in the winter. I was starting to wonder how many Taco Trucks might be in Columbus. And, I had never eaten at one in Columbus and only a handful anywhere else. When I wondered this out loud the focus of Bethia’s research paper shifted and so did how we would be spending a lot of our time for the next few years.
Doing some Google searches, asking the Columbus Underground community about any Taco Trucks that others had spotted and locating a short-lived blog about Taco Trucks a list of eight to ten was compiled for us to seek out. The two of us set out to locate these mysterious mobile food purveyors in the dead of winter. We climbed snow banks, I stumbled through conversations using very rusty Spanish and we discovered lengua and horchata. It was quite a day.
As we were rehashing our discoveries of the first mission, Bethia’s boyfriend Andy became intrigued by our adventures and joined in. Over the course of a month, we had documented well over twenty taco trucks and trailers. This was amazing to us. First, it was winter and in 2009, there was no significant mobile food in Columbus so the concept of so many trucks serving incredible Mexican and Central American cuisine was mind-blowing. We as self anointed food explorers, open to eating all type of “weird” things, had no idea these trucks existed. As motivated as we were to seek out and devour new tacos, new tortas and boldly go as far as the west side we were concerned that few if any others in Columbus knew about these trucks. They were hard to find, frequently had inconsistent hours and more often than not there were language barriers that has to be sorted through. At this point what was intended to be a class paper or in my case, a single blog post, called for, maybe even demanded a website. At the start, we hoped we might find up to ten, by March, we had a list of almost forty.
We wanted to list all of the trucks we found and tell their stories but we believed that more was needed to get people to seek out this mobile businesses. It may seem odd today, but in 2009 many people in Columbus were wary of mobile food, let alone immigrant “street meat”. We wanted to take away some of the hesitations people would have about trying these trucks on their own so we added a map, listed out key terms, etc. We kept finding more trucks and the site kept getting bigger. We learned a a lot along the way. We found taco trucks, and trailers and buses offered much more than tacos. We found foods from all regions of Mexico, Honduras, El Salvador, Guatemala, Colombia, and more. It turned out that about 10% of the population of Columbus was Latino and there were rich “hidden” communities on the West side and the Morse Road/Cleveland Avenue corridor. We met people young and old, poor and….less poor but always rich in experience and passion.
To help people embrace these small businesses on wheels, meet-ups were coordinated. Then a Night of 1000 Tacos , then a Night of 1001 Tacos, and television appearances with Johnny DiLoretto and so on and so on. Ten years later, Taco Trucks are common place in our community and no longer the new and novel “adventure” to people they once were.
There were a lot of outcomes from Taco Trucks Columbus. Bethia and Andy started Columbus Food Adventures and offered a tour of some of the best Taco Trucks in Columbus for many years. Many of the trucks received a much needed boost in customers and acceptance. I believe that the interest in taco trucks helped pave the way for more types of mobile food in Columbus, starting in 2010.
I have many memories connected to Taco Trucks Columbus. The most poignant involved Lidia from Los Potosinos. When we discovered her original trailer, it was tucked behind a car wash in a bad location on the west side. I discovered some of best chicken I have had in my life. When we first met her, she was making a handful of dollars each day. She did find a better location, but not before she and her family were evicted from their apartment. I will never forget the day she invited us to share some chicken with us. We were not prepared for her to send each of us home with mounds of food made just for us while she packing up her belongings to move due to being evicted. That act moved me in many ways, I will never forget it. It was humbling.
I met countless people I would not have met while discovering Taco Trucks. I befriended the owner of Taco Nazo and learned about many of the things he does to support the community. I even arranged for him to serve food at my work place at the time. In this instance, it was the first and in many cases, probably the last time any of those co-workers had truly authentic Mexican food.
Our early morning TV appearances with John Diloretto led to a radio show called Foodcast including him on WCBE for three years. In my case, I became even more interested in mobile food. I attended Hot Dog University to learn how to operate a hot dog cart. I wrote a business plan to run a food truck rental business which indirectly led me to the Food Fort, an incubator for mobile food vendors that I ended up working for. I also served on the Mobile Food Advisory committee for the city of Columbus helping to create the regulations that govern trucks today. I received a Community Award at the second Food Truck Festival for my work with the mobile food community, so yes, this inspired a big part of my life for several years. I also began to appreciate the middle school Spanish classes I ignored, the high school Spanish I endured and the college level Spanish I never thought would have a practical application later in my life. Just being able to say a few words in Spanish opened up a new world to me. I learned a lot, I had a good time and I met some wonderful people. All of this as the result of being curious about one taco truck that I could easily ignored or forgotten about, or more typically written off as not worth the effort.
Here are links to a few selected Taco Truck adventures.
Taco truck trek viva la vida taco
We had not had an opportunity to update Taco Trucks Columbus in over two years. It is not due to a lack of desire, just a lack of time. I wanted to do a “Taco Truck Census” and update the list of active trucks, with hours, and etc., but again, there is just not time to take on a project like this right now. My hope is that a collective effort might be orchestrated that we could update the list of trucks in time for the 2020 Census with a few “census workers”. That might happen, we will see. If you want to volunteer to be a taco census worker, make a comment and maybe we can figure out a way to update information for the new decade.
joepeffer said
2009 was such an interesting time in local internet – it was such a small community and one could make real connections quickly and easily. I loved/love the taco truck site and all of the beautiful things that grew out of it. Kudos to you and your original taco loving co-authors Bethia and Andy.
cmh gourmand said
It was a very different time when I feel the internet did serve to connect people more readily and was not as much a tool for division as we see today.